me:
Aaron says you need social media strategy info?
ray.:
yeah. we are trying to make a affiliate site for my company.
we are pretty much all devs.
me:
This is your man: http://www.convinceandconvert.com/ @jaybaer on twitter.
ray.:
so i am trying to do a little marketing research
me:
he lives in Flagstaff and does nothing but social media marketing... has a very informative site, a more informative newsletter, and is also very open to questions if you have a specific concern
ray.:
cool. thanks
me:
that's my best choice for general knowledge. If you want examples from a specific industry let me know
ray.:
ok. ill check that out first.
me:
cool
ray.:
we are trying to prove that our marketing team sucks haha
me:
where are you working again now?
ray.:
***** anti-virus company
so we got a graphic designer, web dev, 2 devs, and a data miner on this project.
me:
On the project of setting up the affiliate program?
ray.:
yeah. well we don't advertise over social media
so we are trying to prove to them that its better.
we run a lot of print ads...
Sent at 12:
10 PM on Friday
me:
Well, a good example of a startup that's using soc media to push a web-based service is page.ly They offer hosting and wordpress site packages at a flat monthly rate and have built their business through word-of-mouth and social media referrals. They recently added an affiliate program as well as a white-label reseller program that's been doing great
You have a tech-based service... techs don't read print pubs anymore
ray.:
well we have a good following in the tech field.
we are trying to market to non-tech people
which is where we fall short.
me:
Get a brand ambassador then... someone who already has a strong following in social networks, but with an audience that you have not yet tapped into... let them be your voice.
ray.:
how do you get someone like that?
me:
for example, iJustine's backing of mozy.com for online data storage /hard drive backups
start by looking at who you already communicate with... find out who has an engaged audience... people on your lists who are often quoted, retweeted, re-shared... whatever the tool is for the network you are on
that's a person of influence... then approach them and ask if they are interested in providing a review of your product
Sent at 12:
16 PM on Friday
ray.:
ok. that makes sense.
me:
There's tools out there that help you find people in your networks with influence... http://twinfluence.com/ is one
Sent at 12:
18 PM on Friday
me:
http://klout.com/ is better though... doesn't require access to your account
Sent at 12:
19 PM on Friday
ray.:
cool. thanks. ill check all this stuff out and let you know if i have any other questions. thanks.
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